Ok so whats the link between cocktail and a chair?
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Your wrong, there's a link, and lot of people don't think about that link.
You could be drinking the BEST COCKTAIL IN THE WORLD, if you were sitting on a dirty and cold cement floor, it wouldnt taste like it.
Everything influence your taste. Everything.
Today ill write about the comfort, has its something easy to have if you take the time to think about it.
First of all : The chair
The chair is one of the first contact your guest will have with your bar, and its an important one. People tend to sit when they enter somewhere, either at the bar, or on a sofa if there's one. If when they sit on that chair they dont feel comfortable, they'll feel a little bit stressed and wont free their mind, and thats what most people want when they come to a bar/restaurant. If they sit on a nice fluffed chair, you'll see their expression change instantly.
Ahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh.
Now you know you have this person for the rest of the night. Even if he had planned only a beer, he'll have all his problem removed when sitting on the chair so : His mood will move from stress, angryness, tiredness to calm, happiness. He will enjoy his beer way more than on a rough chair. When he'll finish his beer, he wont want to leave his chair. He'll probly order another beer and if not, the next time he'll want a beer or to relax, he will know where to go.